In a global work environment where sales people are from every part of the globe, there is a need for training solution that can be delivered conveniently with uniform content regardless of diversity in language.
In my previous company, the need for corporate learning solutions became glaringly obvious when we started receiving complaints from customers. We traced the sources of the complaints and found out they were coming from recently opened branches in Asia.
Traditionally, sales training always involve face to face interaction. Apparently, the managers who trained in the US were not able to effectively translate and deliver what they have learned to their employees. We needed a new approach. I decided to try and come up with an online learning training course using simple authoring tools. Making use of tools like Youtube, CamStudio, and Rapid Intake’s Unison, I was able to use our training manual to design and create an effective ecourse, with the help of my team of course along with a few translators. Fortunately, we managed to effectively change their sales strategy and to make sure, we had our top sales trainer evaluate their operations.
What I’ve learned is although face to face education is the norm, elearning, more specifically, online learning could be one of the most cost-effective corporate learning solutions especially if the trainees are from a different location.
Another form of delivery is blended learning which could incorporate face to face interaction with technology-enabled learning. The combination or hybrid makes for the most effective corporate learning solutions I’ve ever encountered. We used this kind of training to facilitate the flagship stores’ annual team building and sales seminar. The tangible results are in the sales reports for the next quarter. A rise of up to 10% in one store alone. And I expect that this is just the beginning.
No comments:
Post a Comment